Superior Pet Goods Privacy Policy

Superior Steel Products Pty Ltd trading as Superior Pet Goods ABN: 54 627 545 537 (SPG)

WHO WE ARE

Superior Steel Products Pty Ltd trading as Superior Pet Goods ABN: 54 627 545 537 (we, us or our) manufactures and supplies superior pet goods (SPG Products).
This privacy policy applies to all Personal Information collected, stored and used by us in the running of our business and the supply of the SPG Products. SPG collects Personal Information to conduct our business meaningfully and provide the best possible service, experience and products to our customers and end-users.

PRIVACY POLICY STATEMENT

We are committed to protecting your privacy and Personal Information. This privacy policy explains what Personal Information is collected, retained, used and disclosed by us and how we manage that Personal Information. The kind of Personal Information that we collect from you will depend on how you interact with us. We value your privacy and compliance with the Australian Privacy Principles and the Privacy Act 1988 (Cth) (Privacy Act).

This privacy policy relates to the collection and use of Personal Information that you may provide to us through the purchase and use of the SPG Products, as well as use of our website, social media accounts, attending our showroom or any other engagement that you have with us.

WHAT IS PERSONAL INFORMATION?

The Privacy Act defines “Personal Information” as meaning information or an opinion about an identified individual, or an individual who is reasonably identifiable:
• whether the information or opinion is true or not; and
• whether the information or opinion is recorded in a material form or not.

If the information does not disclose your identity or enable your identity to be ascertained, in most cases it will not be classified as “Personal Information” and will not be subject to this privacy policy.

“Personal Information” can be confidential, sensitive and or public. Personal Information, may include individual’s name, signature, address, phone number or date of birth, internet protocol (IP) addresses and location information from a mobile device.

“Sensitive Information” is defined in the Privacy Act as including information or opinion about such things as an individual’s racial or ethnic origin, political opinions, membership of a political association, religious or philosophical beliefs, membership of a trade union or other professional body, criminal record or health information.

WHAT PERSONAL INFORMATION DO WE COLLECT AND HOW DO WE COLLECT THAT INFORMATION?

The Personal Information that we may collect from you directly and by a variety of means includes:

when you input personal information into our website when making an enquiry, creating an account or making a purchase, this includes details such as your name, phone number, email address, delivery address and billing address;
information you provide to us when providing a credit application, guarantee or purchase order, that includes your or your guarantor details such as their name, phone number, email address, address, billing address;
information you provide us when submitting a warranty claim on your or an end users behalf, including email address, information, pay information;
information you provide to us by way of enquiry, feedback, reviews and complaints, whether in writing or orally;
support information related to a request for assistance;
when you enter competitions conducted by us;
payment information of when purchasing or receiving a refund from us, including credit/debit card details, banking details, and billing information so that we can process your purchase; and
Any information that you share with us including information from competition entries or QR codes.

We may also collect Personal Information from you indirectly by the following means:

– placing cookies on your web browser, which helps our website remember information about your visit to our website, such as;

– your preferences for using our website;

– to recognise when you are logged in;

– to facilitate your shopping cart, orders and process transactions

– to show relevant notifications to you; and

– to remember information you have submitted;

information collected from your device when you access, download or use, our website or our social media accounts, including your IP address, location, web browser settings and type and user profile, time zone, preferences and password; and

information collected from third parties (such as social media sites and service providers) or from publicly available sources.

Typically, cookies collect information related to your browser and browsing activities, but do not collect information that could identify you as an individual. Third parties service providers that our website works in conjunction with may also place cookies on your browser.

Our website and social media may contain links to third party websites or resources for your convenience and information. Each of these websites may collect Personal Information from you in accordance with their own privacy policies. We take no responsibility for third party internet sites practices or policies and are not liable for any loss or damage suffered from the use of these sites. You should refer to their own Privacy Policies.

WHY DO WE COLLECT PERSONAL INFORMATION?

The primary purpose we collect and use your Personal Information is to offer you with the best products and customer service experience that we can.

We may also collect your Personal Information for the following purposes:

to improve the SPG Products we provide to you and the means we provide them by;
to arrange delivery of the SPG Products to you
to communicate, market and promote the SPG Products to you and end users, including features, promotions surveys, newsletters, education, events and special offers, catalogues and provide other news or information about us;
personalise and otherwise customise your experience;
monitor and analysis trends, usage and activities in connection with the SPG Products and for marketing and advertising purposes;
to conduct credit checks if necessary;
to enable us to address your expectations and any questions or comments that you may have of us in respect of how we conduct our business and to provide you with customer service and support;
to process refunds, warranty claims and any product recalls as may be required;
to screen and detect for potential risk, fraud or misuse, investigate and prevent unauthorised transactions and access to our website and business and any other unlawful conduct;
to comply with our legal, recording, compliance and regulatory obligations; and
to defend or enforce our legal rights in legal proceedings.

We will refer to all of the above purposes as Permitted Purposes.

CONSENT

By using our website, purchasing from us and interacting with us, you consent to the receipt of direct marketing material. We will only use your Personal Information for this purpose if we have collected such information direct from you, and if the direct marketing material is of a type in which you would reasonably expect to receive from us. We do not use sensitive Personal Information in direct marketing activities. Our direct marketing material also includes a simple means by which you can request not to receive further communications by an unsubscribing feature or by contacting us.

By using our website, purchasing from us and interacting with us, you also consent to and authorise us to place and store cookies on your browser.

DO WE DISCLOSE YOUR PERSONAL INFORMATION TO OTHERS?

We will only use and disclose the Personal Information that you provide to us for the Permitted Purposes and when it is necessary or appropriate.

We may disclose your Personal Information in the following circumstances:

to our third party contractors and service providers who help us to operate our business and provide the SPG Products to you or end users. This may include, our delivery, payment, IT, accounting, legal providers, administration, marketing, advertising and financial providers;
with regulators, government bodies, credit agency, fraud or crime prevention providers and where it is reasonably necessary for a legal purpose, dispute resolution process or as required by law; and
when directed by you or as notified to you by us at the relevant time.

We will not give your Personal Information to any other third parties without your prior consent, except for the Permitted Purposes, as required or permitted by law, or with your consent

We do not sell or trade your Personal Information to others.

OVERSEAS TRANSFERS

Your Personal Information will not be disclosed to recipients outside Australia unless you expressly request us to do so. If you request us to transfer your Personal Information to an overseas recipient, the overseas recipient will not be required to comply with the Australian Privacy Principles, and we will not be liable for any mishandling of your information in such circumstances.

HOW DO WE HOLD YOUR PERSONAL INFORMATION AND KEEP IT SECURE?

We keep your Personal Information stored in both electronic form (using our IT systems or the IT systems of third party providers, as well as in paper form (when it is provided to us or prepared by us in hard copy).

We take reasonable and appropriate steps to protect and safeguard your Personal Information. The electronic and procedural safeguards we have in place to manage security risks associated with your Personal Information include the use of secure servers, encryption and unique password protection for your account. Our payment process is protected by industry standard 128 bit SSLl (SecureSocket Layer) encryption between your browser and the SPG website and again between the SPG website and payment gateway. Our online merchant is ANZ and the payment gateway used is Stripe, which adheres to the Payment Card Industry Data Security Standards (PCIDSS). Customer Credit Card information is also collected for each order and not stored on the web server.

We will also only allow those who have authorised access to your Personal Information.

Unfortunately, no data transmission can be totally secure, and we cannot guarantee that unauthorised access to your Personal Information will not occur. Any Personal Information you provide us will be provided at your own risk and subject to the mandatory operation of law, we are not liable for events arising from any unauthorised access to your Personal Information. However, if you become aware of a security breach involving your Personal Information please contact us.

CAN YOU GAIN ACCESS TO YOUR PERSONAL INFORMATION AND CORRECT IT?

You have the right to request access to any Personal Information that we hold about you. You also have the right to request the correction to any of the Personal Information that we hold about you.

You can also take steps to keep the Personal Information we hold about you to be correct by providing the correct information to us and updating us when it changes.
If you would like details of the Personal Information that we hold about you in order to update it, correct it or for any other reason please forward a written request to our Privacy Officer whose contact details are set out below.

SPG Privacy Officer
Name: Natalie Greco
Superior Pet Goods Privacy Policy
Superior Steel Products Pty Ltd trading as Superior Pet Goods ABN: 54 627 545 537 (SPG)
24201 | 27158
E: sales@superiorpetgoods.com.au
P: 03 8518 5715

We may ask you to complete a Personal Information request. Once a request has been made, the Privacy Officer will aim to contact you within 5 business days.
We will require you to satisfy identity validation procedures to prove that you are the individual requesting the Personal Information.

We may decline to give you access to Personal Information that we hold about you, if that would breach our legal obligations, waive legal privilege, adversely affect another person’s privacy or prejudice an investigation of a legal or regulatory nature. In these circumstances we will notify you of decision and reasons for that decision.

The process for access and correction of your Personal Information may also be available to you under the Freedom of Information Act 1991 (SA).

HOW CAN YOU CONTACT US WITH ANY QUESTIONS OR MAKE A COMPLAINT?

If you have any questions, comments or concerns about our Privacy Policy and how we deal with your Personal Information or would like to make a complaint, please contact our Privacy Officer.

The Privacy Officer will treat any request or complaint respectfully and confidentially. Once a request or complaint has been made our Privacy Officer will contact you within 5 business days. We are committed to working with you to resolve any concerns or complaints in an effective and timely manner.

If you are not satisfied with the outcome or the way in which we have handled your request or complaint, you may be able to make a complaint to the Office of Australian Information Commissioner (OAIC) who is an impartial third party. OAIC’s details and information on about making a complaint can be found at the website below.

https://www.oaic.gov.au/privacy/privacy-complaints

CHANGES TO OUR PRIVACY POLICY

We do not expect to make changes to this privacy policy regularly, however we reserve the right to do so at any time to reflect changes in the way we collect and manage your Personal Information and to accommodate for any changes required at law. Changes to our privacy policy will take effect when they are published on our website.

This privacy policy was last updated in September 2024.