About us
Who We Are
At Superior Pet Goods, pets aren’t just animals – they’re cherished members of our families. This belief is at the heart of everything we do: creating thoughtful, high-quality products that bring comfort, care, and joy to pets and their people.
We started with a bold vision: to create products that truly matter – products that aren’t just beautiful but built to last. As a family-run business, we’ve poured our passion and expertise into every stitch and seam, crafting items that are practical, durable, and made with love. Our designs are inspired by the little moments that make life with pets extraordinary: a big stretch out after a busy day, curling up
in the perfect nook, or the wag of a tail at the end of a long walk.
Aussie & Proud
Our office and factory workshop in Mordialloc is where the magic happens. Proudly Australian designed, with over half our products proudly displaying the Australian-made logo, we collaborate with local and international suppliers who share our commitment to sustainability and quality. From recycled PET to Australian foam filling, every material we use reflects our dedication to creating products that are as kind to the planet as they are to your pets. This hands-on, local approach ensures every item meets the high standards we set for our own furry friends.
Paw People
What sets us apart? It’s our relentless commitment to doing things the right way. We don’t cut corners or settle for “good enough.” Instead, we obsess over the details, creating products as unique as the pets who use them. Whether it’s designing a bed that supports aging joints or crafting a leash that can handle life’s adventures, we think of everything – so you don’t have to.
When you choose Superior Pet Goods, you’re not just choosing exceptional products. You’re supporting Australian craftsmanship, local families, and a sustainable future. Most importantly, you’re giving your pets the love and care they deserve. Every product we make carries that promise: care, comfort, and love in every detail.
Brand values are the very essence of our business — what it believes in, and what it stands for. We test everything we do against these values.
Honesty: We prioritise honesty and integrity in everything we do. Our products are thoughtfully designed and built to last using trusted materials and methods. We focus on quality over shortcuts, and our commitment to trust means
delivering on our promises and standing by our products.
From our factory workshop to your home, we prioritise integrity and care throughout the entire process.
Care, Compassion & Love: Pets are cherished members of our families. Our products are designed with their unique needs and comfort in mind. Care extends beyond the obvious; it’s in the details, from our interactions with customers to the materials we choose. We prioritise the happiness and comfort of your pets, knowing that happy pets lead to happy owners. At SPG, caring means demonstrating kindness, empathy, and trust in every interaction.
Determination: Determination fuels our drive to
overcome challenges, embrace innovation, and continuously improve. We approach every task with focus and
a commitment to excellence.
We prioritise quality and work with trusted local suppliers to ensure every detail is perfected. This dedication inspires confidence in our customers, as they trust us to persevere and deliver exceptional results.
Innovation: We anticipate the evolving needs of pets throughout their lives. Our focus is on continuous improvement, driven by the question: ‘How can we make this
better for pets and their owners?’ We explore bold ideas and innovative solutions, constantly seeking feedback from pet owners to refine our products. While we think pushing boundaries are important, we also value the impact of small, thoughtful touches that improve the overall pet experience.
Our Commitment to our Resellers
For our people, the pet lovers, the small and large store owners, and the distributors who help bring our products to pets across Australia and beyond: You can trust us to always do what’s right – for you and the pets who’ll enjoy our products. Every product we design has one purpose: to make life better for pets, their owners, and the partners who believe in what we do.
We will continue to innovate and look for ways to do things better, crafting our products with care, only using the best materials, and supporting local manufacturers. Our products will always look great, last longer, and handle the messy, wonderful reality of life with pets – all while caring for the planet we share.
We live our values everyday.
As an Aussie family business, we feel strongly about supporting our valued customers within the pet industry. No matter where you are in Australia or worldwide, we can supply your retail store or pet industry business with our quality products either directly or via one of our regional distributors. Get in touch for further information here. Or register for an account with us here.
Find a comprehensive list of retail and online stockists of our products on our where to buy page here.
We Love Feedback!
Drop us a line with any questions, feedback or requests you may have.
Email: sales@superiorpetgoods.com.au
Phone: +61 3 8518 5715
Hours: Monday to Friday 9am – 5pm
The Considered Choice
We know that making considered and sustainable choices about what you put in your home are more important than ever. We feel the same about what we put into our products. Every ingredient across our range has been carefully chosen, and we’re continuously striving for better. Our soft filling is a unique blend of recycled PET fibre which is manufactured from recycled plastic drinking bottles and Australian made foam.